License Plate

Nebraska Lottery

The Trucks & Bucks scratch ticket game has traditionally been one of the Nebraska Lottery’s most popular annual offerings. SKAR Advertising created a cool, sophisticated concept for the 2017 Trucks & Bucks campaign and collaborated with GPMPC to bring it to life.

THE IDEA

Five shiny red pickup trucks with prize-themed license plates make their way into an industrial warehouse, lining up to show viewers that one of these could be theirs to win in the Nebraska Lottery Trucks & Bucks game.

THE CHALLENGE

Only one Ford F-150 pickup truck was available for the shoot, so it was up to the production and post departments at GPMPC to figure out how best to turn one truck into five. From the discussions between the DP and the VFX supervisor, one thing became clear: We needed a truck photocopier.

THE SHOOT

We found an abandoned airplane hangar for the location and transformed it into an awesome set on one of the coldest nights of the year. Lights, measuring tape and multiple layers of clothing were the order of the evening. Utilizing on-set compositing, we were able to show the magic in progress to the agency and client to ensure their vision of the spot was being realized.

THE FINISH

When production was finished, the footage was handed over to the post department for color and finishing. Layers of live action plates were composited to multiply the single truck into five. Multiple exposures were shot of key scenes to help retain shadow detail in the color grade. The transformation of a cold, dark airplane hangar into a beautiful industrial space was complete.

CREDITS

  • CLIENT

    Nebraska Lottery

  • AGENCY

    SKAR Advertising

  • DIRECTOR

    Steve Thiesfeld

  • DIRECTOR OF PHOTOGRAPHY

    Bill Schwarz

  • PRODUCTION COORDINATOR

    Shawn Prouse

  • EDITOR

    Steve Thiesfeld

  • VFX & COLOR

    Matt Riley

  • MUSIC COMPOSER

    Steve Horner